Strong growth continues within the tourism industry in Australia.
The Australian tourism has remained a booming industry with a record breaking growth contributing $107 billion to the Australian economy in 2014-15. Both international and domestic tourists’ expenditure fed into that strong record, which is a direct 2.7 per cent industrial contribution to national Gross Domestic Product (GDP), accounts for 8.2 per cent of national exports and 4.6 per cent of total jobs. Tourism’s Gross Value Added (GVA) remained greater than the GVA earned from Agriculture, Forestry and Fisheries industry. In 2013-14, direct tourism GVA increased 3.4 per cent (or $1.3 billion) to $39.9 billion. The major players in this exponential growth remained: Education and training-up 7.8 per cent to $2.7 billion; Cafes, restaurants and takeaway food outlets- up 5.7 per cent to $4.4 billion; Clubs, pubs, taverns and bars-up 4.9 per cent to $2.5 billion; Air, water and other transport-up 3.5 per cent to $5.8 billion. Thriving with prospects Australian tourism industry is counted as one of the ‘traditional’ industries, thus, both the industry and governments have been working on merging supply constraints across investment, aviation and labour force to create the environment needed to reach the target. The future ahead abounds with prosperity for Australian economy which is great news for students studying hospitality and tourism degrees!