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A successful business is all about finding the right product-market fit, effective leadership and well-crafted strategy. To craft the most effective strategy, it first, important to understand the key relationships among the various aspects of the business so that an entrepreneur can visualise the whole business as a model which is precise and easy to understand. Rather than writing pile of papers containing a business plan, which is not only tedious but redundant at some stage, it is far more effective to plot a Business Model Canvas as the modern strategist and experts believe. Perhaps the most widely used tool has recently gained popularity