HotCubator is a unique social enterprise which has taken the mission to create more entrepreneurs within the hospitality and tourism sector in Australia. HotCubator encourages the culture of entrepreneurship and innovation in hospitality and tourism education through increased engagement, inspiration and networking opportunities. Presently, there are at least 20 universities and a large number of non-university higher education providers offering hospitality and tourism degree across all over Australia. Noticeably, none of the Australian hospitality and tourism focused educational institution incentivises the entrepreneurship and start-up culture compared to the leading institutions across USA and Europe where tailored support programs are available to promote the